TruckRight Names New Vice President of Business Development

Kelly Lapointe

October 15, 2021


TruckRight is pleased to announce the promotion of Kelly Lapointe to Vice President of Business Development.

In her new role, Lapointe will set company sales targets and define the company’s marketing goals, with an emphasis on TruckRight’s overall growth.

Working with other senior management to meet new financial targets, this latest promotion will see Lapointe take a more consultative approach to her leadership responsibilities as she helps the team work more effectively and efficiently in a multi-pronged environment.

Lapointe, who earned her Bachelor of Arts in Journalism from St. Thomas University, first joined the company in 2015 as the Web Marketing Manager. She has most recently been acting as TruckRight’s Vice President of Sales and Marketing. Given the company’s rapid rate of growth, Lapointe’s seasoned skills will now ensure strategic planning, business development, budgeting, and resource management requirement goals are at the forefront.

The company, first founded in 2015, is eager to see how Lapointe’s skills will drive current and future projects forward and take TruckRight into its next stages of evolution.

“Kelly brings so much commitment, enthusiasm, and professionalism to our company,” says Dirk Kupar, co-owner of TruckRight. “My wife Lisa and I know Kelly will continue to help our company grow in this new role, and we anticipate positive changes as she further builds, develops, and manages client relationships with her strategic vision and strong business acumen.”