TruckRight is pleased to announce that Chris Davies has joined our team as Chief Strategy Officer, bringing his unique insight and extensive experience to our sales and marketing efforts.
Over the past 25 years, Chris has worked for a wide range of marketing agencies, including Hill+Knowlton Strategies, Taxi, Bimm, and Traffik, focusing on advertising, PR, CRM, content marketing, web, social media, and business development. Most recently, he led the marketing and in-house creative teams at Knak, a SaaS company based in Ottawa.
“As TruckRight continues to evolve as a product and a company, and as we move farther into the rapid growth phase, the time has come to bring new thinking and perspective to our sales and marketing approach,” says Dirk Kupar, Co-Founder and President of TruckRight.
“Chris’ depth of experience, and his vision for how sales and marketing can work together seamlessly to drive growth, make him a great fit for what we want to accomplish.”
Having set down roots in nearby Picton with his family during the pandemic, Chris was excited to find a challenging role that will let him tap into his entire skillset. Industry and company culture were also strong draws for him.
As he puts it, “working within the transportation industry, an industry that drives the economy forward, and helping put drivers in seats and keeps the road safe, that’s something I know I’m going to feel really good about. Once I met the founders Lisa and Dirk Kupar, and the rest of the team, I knew pretty quickly this is where I wanted to be. It feels like family here.”
“I can’t wait to dig in and see where we can take TruckRight over the long-term, as a brand, as a product, and as a company.”
Along with his role at TruckRight, Chris will also oversee work at sister company KAT Media, a marketing agency focused on driver recruitment for the trucking industry.
Welcome to the TruckRight family, Chris!