TruckRight Insight

Giving Thanks During National Truck Driver Appreciation Week

It’s been said that the greatest need of every human being is the need for appreciation. While it’s important to avoid overgeneralizations, the adage bears some weight; oftentimes, you’ll find that if you don’t show gratitude to those that deserve it, they’ll begin to stop doing the things you’re thankful for in the first place.

As we all come together to celebrate National Truck Driver Appreciation Week, which is taking place this year from Sept. 13-19, we'd encourage you to pause and reflect on this occasion's significance: without drivers, our economy would come to a complete standstill.

This September, the National Truck Driver Appreciation Week takes on even more importance, considering the essential role professional drivers have played throughout the COVID-19 pandemic.

While the rest of us went into lockdown in March and stayed home safe with those we love, truck drivers continued to traverse the roads, ensuring food was delivered to our grocery stores, hospitals remained stocked, and that our families had everything we needed during isolation.

And so, when you think about it, showing a little appreciation – giving a little “thanks” – is the very least we can do.

Here are four ways you can recognize drivers for the extraordinary work they do for all of us:

1. Write It Out

A sticky note with “thanks” hastily scrawled across it isn’t going to have quite the same effect as something even a little more substantial; drivers want to feel like part of a team, not just another cog in the wheel.

Consider handwriting a tailored card, specifically mentioning something about that driver you’re thankful for. Their dedication to safety? Their commitment to complete deliveries on time or within schedules? Taking extra care with clients during deliveries?

Whatever you decide on, make it personal to the driver – and consider including a gift card to his or her favourite restaurant/store for extra measure.

2. Tailored Gifts

Don’t disregard the power of presents.

Consider tailored gifts that go the extra mile; a Bluetooth headset for someone who loves music, for example, or personalized mud flaps for someone who flaunts a tricked-out truck. If you know a driver loves cooking for him/herself while on the road, look into a top-of-the-line portable stove, crockpot or coffee machine. It's not only cost-effective for the driver, but it's also healthier.

3. Get Social

Many fleets are turning to social media as a way of expressing their gratitude.

Put drivers in the spotlight by highlighting what makes them such an integral part of your work family, and precisely why you appreciate them. A little thoughtfulness can go a long way – trust us!

For bonus points, include a photo of the driver you're featuring; this adds an element of personalization and puts a face to the compliments.

4. Provide Free Truck Servicing

Your drivers spend countless hours on the road, and their trucks are their homes-away-from-home. With this in mind, consider gifting your drivers with a truck servicing gift card. There’s just something about a freshly-scrubbed truck that makes going the distance a little bit easier.

Show Your Thanks All Year

While this week provides an opportunity to honor professional drivers and all they do for our economy, it’s important to go beyond just these seven days and show your gratitude 365 days a year. Consider keeping this list of suggestions handy if you’re ever looking for ways to let your drivers know how grateful you are – now and always.

Want to communicate directly with another human being?

We're here for you:   1.855.932.9323 | sales@truckright.com


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HOW MUCH ARE YOU WILLING TO RISK?

The true cost of an accident can be staggering. Besides direct costs, indirect costs like poor publicity, lost clients and lost productivity can take a toll. The average cost for a truck accident is $148,279, not including litigation. It would take an additional revenue of $7,413,950 to pay the accident costs, assuming an average profit margin of 2%. A study of over one million lines of data on truck violations discovered that over 28,000 trucking companies, representing over 200,000 trucks, operated with safety violations. The Federal Motor Carrier Safety Association’s (FMSCA) settlement for non-compliance was $36,262,097 in 2014 with an average fine of over $7,000 per case.